Heinz Baked Beans

Heinz Baked Beans turned in a positive performance in 2007 with sales up 5.1% to £178.3m.

The food giant is targeting taste, health and convenience to boost sales with lower salt and sugar contents and it is helping children to eat five vegetables a day by introducing carrots, red peppers, parsnips and courgettes into the
tomato sauce.

“Our feedback has shown that mums want their kids to get all the goodness found in vegetables without the usual struggle at the dinner table,” says Dan Winslet, marketing manager kids and meals.

“Heinz Hidden Veg allows mums to do this. The pureed veg means kids can still enjoy the great taste of Heinz beans and pasta, while mums can feel reassured about feeding Heinz Beanz and Pasta to their families.”

Last year Heinz added Snap Pots to its Beans and Pasta ranges to cater for consumers who want a quick microwaved meal. The same month it added beans with bite to its iconic range of baked beans. The new range comprises three varieties: Beans with Balls, Big Saucy Bangers and Red Hot Balls.

It also introduced Heinz Limited Edition Baked Beanz with HP Sauce, targeting young males and it relaunched its Mean Beanz range with the introduction of two new flavours, Smokey BBQ and Italian and a new pack design.

“We are never satisfied or complacent about our success as the nation's favourite baked bean. We are constantly looking at how we can improve our brands, making sure they are relevant and exciting to today's consumer,” says Heinz Beanz senior brand manager, Nathan Ansell.

2007 £178.3m
2006 £169.7m
yoy change 5.1%