04 Jul 2008


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Enco introduces exotic crisps range


Crisps

Source : Grace Foods UK
Enco Products Limited, market leader in the UK's fast-growing Caribbean food and drink market, is launching its first ever mainstream snacking range.

The company, a division of Grace Foods UK, is introducing a range of three 85g exotic snacks comprising green banana chips, plantain chips and sweet plantain chips.

The new products are targeted at consumers looking for a delicious alternative to many traditional savoury snacks.

“The new, exotic range will enable people to experience a tasty, new snacking experience. It will also provide retailers with an incremental profit opportunity by providing a major point of interest on shelf,” says George Phillips, Enco Products' Commercial Director.

Enco is backing the gluten free range, suitable for vegetarians, with a national sampling campaign and PR activity targeted at women's interest titles.

Each of the three products is packed in outers of 12, with an rrp of 79p.

Enco range

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