04 Jul 2008


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Thatchers cider relaunching Old Rascal brand

Thatchers

alcoholic drinks

beers lager and cider

by Mike Dennis
Cider company Thatchers is re-launching Old Rascal, one of its original cider brands.

Chairman Martin Thatcher said: “Old Rascal is a fine bittersweet cider, produced from some of Somerset’s best cider apples, Dabinett and Redstreak. Aged in our oak vats, Old Rascal is made from a traditional Thatchers’ recipe.

“Its popularity as a session cider is combined with all the hallmarks of a distinctive Thatchers product full of flavour and a West Country apple bite.”

Packaged in lightweight 500ml bottle, Old Rascal has been given a new look to broaden the appeal of the brand. “Old Rascal has always appealed to older, more traditional drinkers. With cider now attracting a much wider audience, we feel it’s time to introduce the Old Rascal to them too!” said Thatcher.

Old Rascal has an ABV of 4.5%, and the 500ml bottle will retail at £1.79. Old Rascal is also available in a two-litre PET, and both the 500ml and two-litre sizes will be available in six-packs.

Old Rascal Bottle

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