Premier Foods' have launched a new range of delicious Cadbury Chocolate Cake Bites designed to capitalise on new opportunities in the growing cake market. Packaged in a practical, resealable tub for convenience and freshness, Cadbury Cake Bites are perfect for sharing...
The credit crunch seems to be having little impact on the premium wines and spirits market, according to wine and spirit giant Pernod Ricard as the leading drinks companies start revealing their Christmas marketing and promotional plans. ...
Northern Foods frozen pizza brand, Goodfella's, is unveiling an innovative new range of pizzas, aimed at Iceland's core shoppers. The two new ranges will be available from the beginning of September and aim to add £3.4M worth of incremental sales to...
Today PepsiCo and Britvic are proud to announce Gatorade's partnership with the Guinness Premiership to create English rugby's first central exclusive sport drink deal, which will see Gatorade used on the sidelines of the best teams in English Rugby over the...
Uncle Ben's is investing £260,000 into a London focused advertising campaign entitled 'Alternative Uses for Unwanted Colanders' to drive sales for its Boil in Bag rice range for three weeks from 24th August. ...
After the success of last year's Kinder Bueno 'A little bit of what you fancy' campaign, Ferrero is investing £9m in its 2008-2009 support campaign. ...
Burton's Foods has announced that its tasty Jammie Dodger Snack Bars and Maryland Munch Bars are now available in a single bar format, making healthier on-the-go snacking even more convenient for consumers. ...
