Pat McCann, European Head of TNS Retail and Shopper, explains why brand communication in-store is crucial to brand performance and how effective communication can influence the brand decision ...
The needs of ageing shoppers need to be addressed in the future so that this demographic is not alienated by retailers, argues srcg's senior client director Andrew Phipps ...
Ed Garner, director of research at TNS Worldpanel, discusses the latest UK grocery sector market share figures, and asks whether press reports of the middle classes flocking to Aldi and Lidl are really true. ...
On the back of a hugely successful weekend for Britain at the Olympics, Dr Neill Sherrell at srcg calls for funding from the government so that youngsters are encouraged to eat healthily at convenience stores ...
Client director at srcg Andy Bolton takes a tour of the UK's railway stations and helps to debunk the myth, in terms of food outlets at least, that it's "grim up North" ...
Chris Longbottom, client service director for TNS WorldPanel, discusses the latest grocery market share figures, which show discounters taking a record share. ...
