Wrigley Café set for tour

As part of Wrigley's 2008 'direct to retailer' trade communications programme, the Wrigley Café is visiting three Cash & Carries in different locations around the UK. The Wrigley Café will be open all day whereby Wrigley will be on hand to discuss the latest NPD with independent retailers and advise how to help grow their Chewing Gum & Mints sales. Information packs including merchandising advice and samples will be available for retailers to take away.

All participating retailers will also be given the opportunity to enter a free prize draw to win a £1,000 cash prize and take advantage of a special trade deal with each Cash & Carry. For the day of the visit, retailers will be able to buy any 10 outers of Wrigley Chewing Gum & Mints and get an outer of the number one profit earning confectionery countline (AC Nielsen 2007 Total Coverage), Extra Peppermint free.

Alex MacHutchon, Wrigley Communications Manager, comments, “We are extremely excited about our summer launches and anticipate both to be really popular. We look forward to meeting as many retailers as possible face to face at the Wrigley Café and talking to them about Wrigley's brand portfolio, these great new products and discussing with them opportunities to take advantage of additional sales and profit. Wrigley is committed to supporting independent retailers and this includes continual support provided through our Sales Teams, direct mail, Cash and Carry promotions and trade press communications.”