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Guide to Pictoral Health Warnings on tobacco products

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From 1 October 2008 UK legislation requires pictorial health warnings (PHWs) to be displayed on all tobacco products manufactured for the UK market.

To help with the change, Gallaher has developed a new, easy-to-use website to provide retailers with all the information they need to know.

The website, launched on 2 May, is to be found at www.phwarnings.com and contains details of all the important legislative dates and key timings, images of the new UK PHWs and a comprehensive Question and Answer section.

What you need to know about PHWs

• PHWs will appear on the BACK of cigarette packs (40% of back of pack excluding black border) and will replace the current rotational text warnings on the back of the pack

• The rotational text health warnings on the FRONT of the pack will remain the same

• The last day of sale for cigarette packs with textual health warnings on the back of packs is 30 September 2009.

• From 1 October 2009 it will be illegal to sell cigarette packs without PHWs

• The last date for the sale of other tobacco products (cigars, roll your own and pipe tobacco) with written health warnings on the back is the 30th September 2010.

• From1 October 2010 it will be illegal to sell other tobacco products (cigars, roll your own and pipe tobacco) packs without PHWs


Jeremy Blackburn, Gallaher’s Head of Communications, says: “Gallaher is committed to helping retailers be as fully versed as possible about any important issues that may affect their business.

Our clear and simple pictorial health warnings website offers retailers all the information they need to know about the forthcoming changes at the click of a button at [http://www.phwarnings.com]www.phwarnings.com[/l].”
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